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ALEXSOLUTIONSoftware · Web · Apps
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Writing
Straight answers about building software
What things cost, how to brief them, who to hire and what actually moves rankings — written by the people doing the work, not by a content mill.
Pricing
What an e-commerce website really costs in India
Two quotes for "an online store" can differ threefold and both be honest. Here is every line item, why the gap exists, and what you can safely leave out of v1.
4 min
Strategy
Shopify, WooCommerce or custom: which store should you build?
The right answer depends on four things about your business, not on which platform the agency prefers. Here are the four, and what each platform does badly.
3 min
Getting started
What to prepare before you ask anyone for a software quote
The quality of a quote is set by the quality of the brief. Half an hour of preparation will save you weeks, whoever you hire.
4 min
Getting started
How long a software project actually takes, and why estimates slip
Almost every overrun traces to one of four causes, and three of them are visible in week two. Here is what to watch for.
4 min
Hiring
Do you actually own your website? Five things to check
The question most people forget to ask an agency is what they own if they leave. Here is the checklist, and what to do if the answers are wrong.
4 min
Hiring
Hiring an offshore development team in India: a buyer's guide
Cost is the obvious reason and the least interesting one. Here is what genuinely decides whether an offshore project works.
4 min
SEO
Local SEO for a small business: what actually moves the needle
Most local SEO advice is about your website. Most local ranking is not. Here is the work in the order it pays off.
3 min
SEO
Core Web Vitals, explained for people who do not write code
Three measurements decide whether Google thinks your site feels fast. Here is what each one means in plain words, and what usually breaks it.
3 min
Mobile
Native or cross-platform: which app should you actually build?
Cross-platform halves the build cost, which makes it the right default. Here are the specific cases where it is still the wrong choice.
3 min
Growth
Your website gets traffic and no enquiries. Here is why
Traffic without enquiries is a conversion problem, not a marketing one. These are the six causes we find most often, in the order worth fixing.
3 min
Strategy
Custom software or off-the-shelf: how to actually decide
Custom software is not automatically better, and ready-made is not automatically cheaper. Here is the test we run before recommending either.
3 min
Hiring
Ten questions to ask before you hire a software development company
Portfolios are curated and testimonials are chosen. These ten questions are harder to dress up, and the evasive answers are easy to spot.
4 min
Pricing
What a website actually costs in India, line by line
Quotes for the same website range from ₹15,000 to ₹15 lakh, and both can be honest. Here is what sits behind each number, and which parts you can drop.
4 min
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