Writing
What things cost, how to brief them, who to hire and what actually moves rankings — written by the people doing the work, not by a content mill.
Getting started
The quality of a quote is set by the quality of the brief. Half an hour of preparation will save you weeks, whoever you hire.
4 min
SEO
Most local SEO advice is about your website. Most local ranking is not. Here is the work in the order it pays off.
3 min
Mobile
Cross-platform halves the build cost, which makes it the right default. Here are the specific cases where it is still the wrong choice.
3 min
Growth
Traffic without enquiries is a conversion problem, not a marketing one. These are the six causes we find most often, in the order worth fixing.
3 min
Strategy
Custom software is not automatically better, and ready-made is not automatically cheaper. Here is the test we run before recommending either.
3 min
Hiring
Portfolios are curated and testimonials are chosen. These ten questions are harder to dress up, and the evasive answers are easy to spot.
4 min
Pricing
Quotes for the same website range from ₹15,000 to ₹15 lakh, and both can be honest. Here is what sits behind each number, and which parts you can drop.
4 min
Let's turn your idea into a polished, scalable product. Tell us what you need and we'll get back within one business day.